University of Louisiana Monroe

Doubled applications during a pandemic

During the height of a pandemic, a university doubled the number of applications it received.

University of Louisiana Monroe - Doubled applications during a pandemic

Challenge

Taking preemptive action to meet enrollment goals.

Results

  • Overall applications increased 155%
  • Applications for online graduate programs grew 383%
  • Applications for online undergraduate programs rose 144%

Summary

The leadership team at the University of Louisiana Monroe recognized early on that the coronavirus pandemic would have a profound impact on the institution’s operations. To protect their enrollment pipeline, they quickly launched a one-month initiative to waive application fees using their CRM system to set-up the promotion, track applicants, and create and send emails. #FreeAppApril, promoted via traditional and social media channels, more than doubled the number of applications compared to the same period last year.

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